Social Media Marketing: Why Tampa Bay Business Needs It?
Are you wondering why there is so much excitement about Social Media Marketing?
Have you been trying to understand how social media marketing can help your Tampa Bay business? This is one of the MOST COMMON questions asked by business owners across the world. Most can relate to having a profile on Facebook, Twitter, Linkedin, YouTube and MySpace because their competitors are are using social networks, too. On the other hand, some business owners “can’t see the forest for the trees” when it comes to expending budgets on social media marketing in this economy. Which is completely understandable considering that it has taken quite some time for companies to incorporate organic Search Engine Optimization (SEO) as part of their business marketing strategies. Social Media Marketing (SMM) is another Internet Marketing technique that should take precedence in this generation of business.
If these popular companies are using social media marketing as part of their Internet Marketing strategies, there is no excuse for why your Tampa Bay business is not?
CMT Country Music Awards streamed tweets during their 2010 awards show …
Verizon has a Twitter and Facebook logo on their weekly flyers …
Lee jeans commercials proudly sport Facebook and Twitter logos on their commercials …
BP Global displays Facebook, Twitter, Flickr and YouTube on their website …
Most Global Companies Use At Least One Social Media Platform
According to Burson-Marsteller, “More than one-half (79%) of the top 100 companies in the Fortune Global 500 index are using at least one of the social media platforms (Twitter, Facebook, YouTube or corporate blogs) considered in this study”. Additionally, over 70% of the USA and Europe companies use Twitter. 69% of the Fortune Global 500 companies have Facebook fan pages with engaged consumer followers. USA companies have more of a presence on YouTube and consumers that expect videos from their favorite companies. One-third of Fortune 500 List companies have corporate blogs … The stats are numerous in the slideshow above and certain worth taking into consideration when trying to get Senior Management to “buy in” to social media marketing. It is also deficient in statistics on Linkedin and MySpace; which are both still effective social media platforms.
Social Media Marketing is much more than setting up “vanity” profile pages and letting it sit. Social Media Marketing is a valuable Internet Marketing process that compliments your overall business branding strategy. Our Tampa Bay Social Media Marketing services incorporates organic search engine optimization to provide a full Social Media Marketing Optimization solutions.
Does your company need Tampa Bay Social Media Marketing? We have just provided concrete examples of why yout cannot do without … develop just like the Fortune Global 500 companies. Read ‘Social Media Marketing: Tampa, Clearwater, St Petersburg‘ for Tampa Bay SMM info.
Global SEO vs Local SEO – Which Does Your Business Website / Blog Need?
Do you understand the difference between Tampa Local SEO and Global SEO?
Global SEO is also called International SEO or National SEO. The focus is on global keyword / global keyword phrases opposed to the local keywords / local keyword phrases, therefore your on-site and off-site search engine optimization strategies are customized to reach International, National and Local markets for the most competitive keyword terms.
Examples of GLOBAL keyword / keyword phrases …
“network”
“social network”
“business social network”
“search engine optimization”
“seo”
If we type anyone of those global keywords or keyword phrases in Google, Yahoo or Bing, the search engine results would show websites that have targeted those most competitive terms opposed to those who have broken down their marketing to target Local Search Engine Result Pages (SERPs).
Local SEO is also called ‘local marketing’ or ‘geo targeting’. Local SEO is when your on-site and off-site SEO marketing is catered to your locale / local region(s). There is not an urgency to rank for global monthly searches because you want website visits and business from local customers.
Examples of local keyword / keyword phrases …
“Tampa network”
“Tampa social network”
“Tampa business social network”
“Tampa search engine optimization”
“Tampa SEO”.
These local keywords and keyword phrases can still be competitive depending on how popular the region(s) – such as Tampa keywords being more competitive than Brandon keywords – though both are less competitive than the Global seo goals.
Which SEO Marketing strategy does your business website need?
Does your website need to reach local, national or international customers?
Does your website need to reach the entire Tampa Bay area or only certain communities?
One thing to remember is that, although Local SEO Marketing might be your focus, your website could very well “climb” Google, Yahoo or Bing for global keyword terms as well, even if you were trying to avoid it. The same is true for Global SEO Marketing. So long as you are receiving qualified visitors (those who are genuinely interested in your products and services), then your SEO is on point.
Web Traffic – Tampa Bay Business Website Traffic Tips
No matter how it’s mentioned, “website traffic”, “web traffic”, “web site traffic”, this is part of what your Tampa Bay business website needs to accomplish Internet Marketing goals.
In other words, you need an increasing flow of visitors to your website, blog and external sources (articles, social sites, press releases, etc.). This is also called “website hits”, “website visitors”, “consumer traffic” and is needed to create the “popularity” that generates business from the Internet. This popularity will assists with better search engine rankings, brand recognition and social attractions … You need to learn how to “make your mark” in the online business world by increasing this web traffic or hire an expert to help your Tampa Bay business. The following are some definitions and website traffic tips that can help you. Please feel free to post your questions in the comment area below and we will reply.
What is web traffic?
Web traffic involves the number of visitors to your web site, how long they stay on your site and pages they view each time. Webmasters and business owners track this web traffic in order to determine many things (i.e. consumer interest, search engine traffic, demographics, keywords / phrases, traffic sources, etc.). Although you want and need as much website traffic as possible, there is some bad web traffic that you need to keep a watch on.
What is good web traffic?
- Customers typing in your website address or blog and browsing your pages.
- Customer clicking on a link to your website from a quality external resource like search engine listings, advertisements, etc.
What is bad web traffic?
Spam emails, link farms, auto surfs and website service attacks are examples of undesirable / bad web traffic tactics. Keep in mind that search engines do look at the source of your traffic prior to granting you “popularity” in their rankings.
How much web traffic do I need to get business?
There is not a limit on how much website traffic is needed for your Tampa Bay business to do well. On the other hand, the reality is that small web traffic produces very little business, therefore a lot of web traffic is going to result in lead generation, business referrals, sales conversions, better search engine rankings, social network and local business popularity. The amount of traffic is determined by how competitive your industry or niche, therefore it is easier to make striped garbage bags rank in a search engine opposed to the keyword phrase garbage bag. On the other hand, if you take the time to do what is necessary to gain exposure for “garbage bags” you are going to receive a heck of a lot more web traffic and business than you would for marketing only your niche striped garbage bags.
How can I increase web traffic?
Good web traffic comes from quality Local and Internet Marketing processes, such as:
- A well designed and coded website.
- Onsite SEO (meta tags, quality content, etc).
- Quality offsite search engine optimization (SEO) and marketing.
- Social Media Marketing / Social Media Optimization
- Paid Advertising (Online and Offline)
- Word of Mouth / Guerrilla Marketing
- Viral Marketing
- Videos, Audios
We could break these examples down into specific resources, but the gist is that it takes a combination of offline and online marketing – local and global – to develop the web traffic, search engine rankings, social media and local popularity that you need to brand, build and produce business on the Internet. If you have been trying to establish good link partners, advertisers or joint ventures, they will come to you after increasing your website hits from quality traffic sources. Let us know if we can be of assistance to your Tampa Bay business!
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