07 Oct 2010

SEO Pricing | The Real Cost Of Demanding Cheap SEO

Tampa Internet Marketing, Tampa SEO, Tampa Social Media Optimization (SMO) No Comments

Organic SEO Prices, How much is good SEO Internet Marketing?

Good Tampa SEO Internet Marketing … It’s Not Free!

SEO pricing has become quite a touchy subject for both business owners and Organic SEO / Internet Marketing Specialists in the USA. The online marketing professionals state that companies are giving them a hard time about Internet Marketing, Social Media and Organic SEO pricing. Business owners have their reasons for lack of faith and tight pockets. Either way, good SEO Marketing services are not free!

The following are major reasons why business owners are being more cautious:

1) They complain that offshore outsource companies did not provide good services.

2) They fell for PPC ads claiming 1st page ranks at a small price per month / year.

3) They invested in their own pay-per-click that resulted in more clicks than conversion.

4) They have already expended intended budget before getting to the marketing stage.

There is also no denying that the economy has taken quite a toll on marketing budgets.

Where it was once common to pay $45 to $125 an hour for one organic seo expert, companies are now looking for the best seo prices from experts that are closer to home and preferably small teams that can get the jobs done faster. The problem is that they are still shopping based on cheap SEO as the first requirement and quality of organic seo / Internet marketing services as the secondary consideration.

Some understand the investment but have pockets too tight for their own good!

What is perplexing to the marketing specialists is that companies eagerly pay their customer service and other entry-level employees more than they are willing to pay for online marketing experts. Meanwhile, the online marketer is able to help them drive business through multiple marketing channel efforts. Some business owners even insist on commission structures for complex SEO marketing projects when the consultants / companies do not use such business modules because they have an existing client base.

CHART #1 – 2010 SALARIES FOR NON DEGREE EMPLOYEES IN TAMPA

Average Job Salary Tampa

This basic salary range can break down as follows:

$8 x 40 hours a week = $1280 monthly

$9 x 40 hours a week = $1440 monthly

$10 x 40 hours a week = $1600 monthly

$11 x 40 hours a week = $1760 monthly

$12 x 40 hours a week = $1920 monthly

$15 x 40 hours a week = $2400 monthly

$20 x 40 hours a week = $3200 monthly

CHART #2 – 2010 SALARIES FOR TAMPA SEO, SOCIAL MEDIA, INTERNET MARKETING

2010 Salaries for Tampa SEO, Social Media, Internet Marketing

More experienced salary ranges broken down by monthly amounts:

$25 x 40 hours a week = $4000 monthly

$30 x 40 hours a week = $4800 monthly

$35 x 40 hours a week = $5600 monthly

$40 x 40 hours a week = $6400 monthly

$45 x 40 hours a week = $7200 monthly

* Divide these 2010 Salaries in half for PT employees.

* Make considerations for additional expenses (health benefits, over-time, hiring, training, etc).

* PPC rates easily displace what is paid to an employee.

MAJOR DIFFERENCES BETWEEN AN EMPLOYEE AND A SEO CONSULTANT / TEAM / COMPANY?

In our experience, the major difference is that your employee will stop working at the end of the agreed hours a week, but good SEO Internet Marketing consultants and companies are keeping a watch (often manipulating changes) to help accomplish your needs. It is a time consuming and skilled process that takes commitment, and it is hard to find employees that value your business as much as you do!

Another difference in hiring a consultant or company, opposed to an employee, is that the individual that handles your online marketing is MORE THAN LIKELY SKILLED IN 3 TO 4 SPECIALTIES (seo, social media, internet marketing, search engine marketing, business development, writing / communications) opposed to your having to hire more than one employee to handle the variety of work.

Depending on the complexity or how quickly you need to handle your organic SEO marketing needs, your project could very well require a small team. Therefore, instead of paying $1000, $1500, $2000 for each employee, some USA services have small teams that specializes in the aggressive marketing services that you need, though only charge a flat quoted amount opposed to a per specialist rates.

Other factors to consider is that these online marketing professionals have college degrees and / or 4+ years of experience. Many are also well versed in online business development, offline business development, account management, etc. from years of building clientele or managing others to do so for them. In other words, they have entrepreneurial skills that would benefit your business.

WHY DID WE WRITE THIS SEO PRICING BLOG POST FOR YOU?

We want you to remember that the real cost of demanding Cheap SEO / Internet Marketing can take you back through a vicious cycle that you have already been though and are trying to avoid: 1) not getting the quality of service that you expect, 2) getting more clicks than conversions from your PPC advertising, 3)  expending your budget too quickly … Although, contracting Internet Marketing / SEO is not free, it is often much less than you would pay an employee that does not have the same skills or motivation needed to help you accomplish top search engine ranks, web traffic, social and sales conversions, etc.

Additionally, you have no more of a guarantee that an employee is going to help you rank in the top 5 on Google or even stick around to put up with the stress involved in creating your ROI, than a consultant. BOTH ARE STRANGERS UNTIL YOU START WORKING WITH THEM.You cannot force either into a commission situation or change their personal requirements because you expended your budget or made poor choices prior to attempting to work with them. The real importance is in obtaining concrete examples of what an Organic SEO / Social Media / Internet Marketing professionals can do / accomplish for you? They should also have the personality to get you through the development process and the experience to help you benchmark and accomplish Internet marketing goals. By starting your search based on the quality of service that you will get for the money, opposed to demanding cheap SEO Internet Marketing based on previous bad experiences, you will be much happier and well served in the long run!

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