25 Jul 2010

Global SEO vs Local SEO – Which Does Your Business Website / Blog Need?

Tampa Internet Marketing, Tampa SEO, Tampa Social Media Optimization (SMO) No Comments

Do you understand the difference between Tampa Local SEO and Global SEO?

Global SEO is also called International SEO or National SEO. The focus is on global keyword / global keyword phrases opposed to the local keywords / local keyword phrases, therefore your on-site and off-site search engine optimization strategies are customized to reach International, National and Local markets for the most competitive keyword terms.

Examples of GLOBAL keyword / keyword phrases …

“network”

“social network”

“business social network”

“search engine optimization”

“seo”

If we type anyone of those global keywords or keyword phrases in Google, Yahoo or Bing, the search engine results would show websites that have targeted those most competitive terms opposed to those who have broken down their marketing to target Local Search Engine Result Pages (SERPs).

Local SEO is also called ‘local marketing’ or ‘geo targeting’. Local SEO is when your on-site and off-site SEO marketing is catered to your locale / local region(s). There is not an urgency to rank for global monthly searches because you want website visits and business from local customers.

Examples of local keyword / keyword phrases …

“Tampa network”

“Tampa social network”

“Tampa business social network”

“Tampa search engine optimization”

“Tampa SEO”.

These local keywords and keyword phrases can still be competitive depending on how popular the region(s) – such as Tampa keywords being more competitive than Brandon keywords – though both are less competitive than the Global seo goals.

Which SEO Marketing strategy does your business website need?

Does your website need to reach local, national or international customers?

Does your website need to reach the entire Tampa Bay area or only certain communities?

One thing to remember is that, although Local SEO Marketing might be your focus, your website could very well “climb” Google, Yahoo or Bing for global keyword terms as well, even if you were trying to avoid it. The same is true for Global SEO Marketing. So long as you are receiving qualified visitors (those who are genuinely interested in your products and services), then your SEO is on point.

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